Saturday, March 19, 2011

What's Your Position?

Rome wasn't built in a day, and sometimes, for business owners, building and sustaining their business is like running in a marathon that never ends.

How to keep on track?  How to maximise opportunities? 

Key for every business is to have a very clear view of who the customer is, and what the value proposition is for their product or service. 

Clearly articulated, it's one way to ensure that you're using the most of your resources to maximise your impact in the market, and to shorten your sales cycle.

Elevator pitches are a great marketing tool to help you articulate your value proposition.  Try scripting yours today, and to give you a helping hand we've got a template you can get started with: